Objective: To create a unique and eye-catching brand identity and advertising campaigns for a new cold-pressed juice brand, Pulp Fiction.
Solution: We started with the name, which we wanted to be catchy and memorable, and settled on "Pulp Fiction" as a nod to the pulp fiction genre of literature and film.
We then developed a playful and colorful packaging design for the juices, featuring bold typography and vibrant colors that correspond with each flavor. The packaging is designed to stand out on store shelves and grab the attention of health-conscious consumers.
Results: Although this project was a concept, we believe that our branding and advertising solutions for Pulp Fiction would be highly effective in promoting this new cold-pressed juice brand. Our colorful and playful packaging design, combined with witty advertising campaigns, would stand out in a crowded market and help Pulp Fiction gain a loyal following of health-conscious consumers.
